Thursday, September 15, 2005

Formula 50: No Groupies, No Love, Just 50

Can you imagine walking down 1st Avenue and ya boy 50 Cent (aka Fitty) is painted across the side of a bus in a Vitamin Water ad. Yes Vitamin Water! Glaceau has decided to come out with a new line of vitamin water using Fitty as the front man for the brand. And what is this brand called? Yep, Formula 50.

No 40 ounce malt liquor, no vodka, no Courvoisier. Fitty's pimpin' vitamin water. Is it me or does this seem like a straight up bitch move for a guy with such a "street" persona. The ad located on the Glaceau website for Formula 50 vitamin water even has a tag line reading"...try a dose of Formula 50 and lose the pimp cup."

Don't get me wrong, this is a bitch move on Fitty's part but it's a bitch move that I like. I'm the first one in line to complain about trite in hip-hop. This is a welcome departure from the mundane hip-hop pimp game and others should follow. I can see it now, Marshal Mathers decides to do ads for M&M Mars and pimp a special "Slim Shady" bag of M&Ms: chocolate candies with a white candy shell. Nelly hookin' up with Band-Aid brands to pimp a custom brand of adhesive bandages.

2 Comments:

Anonymous Junae2000 said...

Hip-Hop has taken over the world! This is a pimp move. A good pimp always knows how to adapt when the game changes. Kudos to 50 the business man.

11:47 AM  
Anonymous Wild Salmon said...

50 cent sounds like the gay rapper. The only good record he ever put out was "how to rob"... look it up. HIP HOP IS DEAD

:-(. . .

6:13 PM  

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